A few days ago, I went to see The Hobbit on the day of release in the Wimbledon IMAX cinema. Although I have not yet seen the statistics for how well it has done, I already know it is extremely likely do do well because it has a few unique points that help it to sell.
Firstly, it is a prequel to The Lord of The Rings trilogy, the last of which was the 6th highest grossing film of all time, beating Star Wars and all but one of the Harry Potter movies. Even though the Lord of The Rings trilogy was released nearly ten years ago, it has also sustained interest in the franchise, due to multiple games being release, some of which have been extremely successful, such as Battle for Middle Earth 1 and 2. Not only this, but for over 50 years, The Hobbit and The Lord of The Rings have been a much loved book across the world.
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