Digi pack research

In this blog post, I will be posting all the research I have done into digi packs and album covers. I will be identifying what I need to do to make my product marketable and eye catching etc, and will therefore make it sell.

Conventions of an album cover

• Although there may be multiple things going on in an album cover, one particular thing will always be the centre point of the cover. This picture should also help the audience to get a feel for what the album's contence will be like, and the picture will often (but not always) go with the album title. For example, in A Day To Remember's album "What Separates Me From You", there are various things going on in artwork, but the main image is defiantly the man stuck in the hour glass, being literally "separated" from everyone else. We know it is the main image because of its large, central position. 
• Because of the album title and cover, we should also be able to make an assumption of what the album will be like. For example, with "What Separates Me From You", we make the assumption that the album will be about isolation and a sort of "us against the world" kind of vibe (which it is).
• Another thing to consider is the font used in an album cover. Nirvana, have use the same font for their band name on every official album they have ever made and because of this, people not only recognise the band name, but also the font, making their albums stand out even more. 
• Nirvana have also used shocking imagery to sell their albums, none of which was more successful than the artwork on their breakthrough album "Nevermind". The artwork on this album freatures a uncensored, naked baby, swimming after a dollar bill. This caused a fuss because of the uncensored private parts of the baby, and because of how the baby swimming after a dollar bill was making a statement about peoples obsession with money.