PLANNING/RESEARCH: Launching my album

In 2012, I went to the release party for Lostprophets new album "Weapons". A ticket to the launch party, for only £12, included a copy of the album and entrance to the small club where the band later played through most of the new album and their greatest hits. The first 30 people to enter the venue, also got to meet the band and get their copy of the album signed.

The gig was a "secret" show, meaning that the only way to find out about it was by finding one of the small cards that you were able to pick up in Banquet Records (record store), who were organizing the event. Because of this, the gig was small and very intimate, although the club was full there were only a few hundred people and Lostprophets are usually able to sell out massive venues that hold thousands of people like O2 academies.

Small gigs like this help the fans to feel special and connected to the artist, although not many people are able to get tickets, people who are able to go will grow to love the band even more and even those who don't get to go will be immensely jealous. In effect, its just for creating a buzz. I would plan to have a launch party for these reasons