Monday 8 October 2012

PLANNING: Audience Profile

Here I am doing research into the kind of people that would watch my music video. This will help be get a good idea of what themes and perhaps references to other parts of popular culture that I could include in my music video



  • T.V: People that tend to listen to bands like Dinosaur Pile Up tend to watch channels like E4, VIVA and BBC 3. VIVA is a very new T.V channel which shows a mixture of various different genres of music and mostly comedy programs. Comedy programs include South Park and The Fresh Prince of Bel Air. These programs are made in the 90s and I think 90s humour appeals to my audience. My audience would also view BBC 3 mainly for the comedy with programs like American Dad, Family Guy and Russell Howard's Good News. They would watch E4 for a mixture of comedy (such as The Cleaveland Show and The Big Bang Theory) and more dramatic thrilling programs like Misfits.



    Alton Towers
    The Boiler Room in Guildford
  • Spare time: In their spare time I think that fans of Dinosaur Pile Up would be very much into the live music scene for signed and unsigned bands. When going to see bigger bands they would go to see bands like Foo Fighters or Biffy Clyro in big stadium gigs, but they would also regularly go to smaller local to see unsigned bands. For example, locally to me we have The Boiler Room in Guildford which has regular gigs every weekend and many week days too. During their holidays they would also go to music festivals like Download, Sonisphere or Reading/Leeds. Aside from music however, they would go to places like Alton Towers or Camden Market to spend time with friends and enjoy themselves. 

Nirvana, although having tragically lost their singer,
are at the front of alt rock culture and I think fans of
Dinosaur Pile Up will be into their music.
  • Other bands: Fans of Dinosaur Pile Up would tend to listen to alt rock, grunge and punk bands, so really they would listen to many bands from most rock n roll eras except perhaps the 80s. These bands could include Feeder, Twin Atlantic, The Foo Fighters, Biffy Clyro, The Clash, The Sex Pistols, Nirvana, Pearl Jam, The White Stripes, The Red Hot Chilli Peppers and Weezer.


  • Music Magazines: Fans of Dinosaur Pile Up would definitely buy magazines regularly or in some cases subscribe to them. I think the most popular one would be NME, followed by Kerrang! and Rocksound. NME tends to lean more towards ALT Rock where as Kerrang! and Rocksound tend to feature less of a range of bands and slightly heavier bands that wouldn't be associated quite as much with Dinosaur Pile Up.

1 comment:

  1. This builds up a thoughtful composite picture of Dinosaur Pile Up's likely audience, in a way which is very helpful in making informed decisions on ways to reach them, for instance, which magazines to advertize in.
    You have also done a great job on presentation: clear, well illustrated and easy to navigate.

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