Editing is very important in music videos because if it is not done well and in time to the music, the video can seem very unprofessional and just wouldn't look right to the viewer. One music video that I found that is a good example of an effective use of editing is the video for "That Golden Rule" by Biffy Clyro, which you should be able to watch in the video box on this post. During the verses the camera cuts very rapidly between shots. This gives the verse a very energetic feel and goes with the loud and fast sound, but it doesn't look messy and random because the cuts are in time with the beat of the song. In the chorus however the editing calms everything down a little. The shots of the singer (Simon Neil) singing, are put into slow motion, and the shots are displayed for a lot longer before they cut. In actual fact, the song doesn't slow down an awful lot in the chorus, but the editing gives the impression that it does.
In my music video, I am going to put in a lot of time to make sure that the cuts in my music video are to the beat of the song because I believe it will be more visually engaging and will also look more professional.
Aside from cutting and slow motion, I will also need to think about adding things like colour correction and blurs etc, which I have already started to do on the footage I have shot.
This post focuses on the hugely important issue of cutting to the beat: excellent to see that you understand this convention so well. If you use colour for key terms, they will stand out, rather that merge together.
This post focuses on the hugely important issue of cutting to the beat: excellent to see that you understand this convention so well.
ReplyDeleteIf you use colour for key terms, they will stand out, rather that merge together.